The Label read Rouvier Robes & Modes 135 Faury St. S.W. O On the left side of the brand stands the royal arms and the name of Princess Christian. (She was the aunt of Queen Maud)
The Princess Helena (Helena Augusta Victoria: Princess Christian of Schleswig-Holstein by marriage; (25 May 1846 – 9 June 1923) was a member of the British Royal family, the third Daugther and the fifth child of Queen Victoria and Prince Albert of Saxe-Coburg and Gotha.
Helena was the most active member of the royal family, carrying out an extensive programme of royal engagements at a time when royalty was not expected to appear often in public. She was also an active patron of charities, and was one of the founding members of the Red Cross. She was founding president of Royal School of Needlework, and president of the royal British Nurses Association.